Double Joy Ceremony Kicks Off New Journey - Shandong JuHuan's 2025 Customer Appreciation Event Concludes Successfully

On May 25th, Shandong JuHuan was filled with double joy - the company innovatively combined the wedding banquet of the daughter of Chairman Xing Zefeng with the 2025 strategic customer appreciation event under the theme of "Double Joy Ceremony · Kicking Off New Journey". Guided by Chairman Xing Zefeng's "Life Partner" philosophy, over 300 partners from across the country witnessed the company's strategic upgrade, shared the grand prize of 100 vehicles, and embarked on a new journey towards the 1.2 billion annual sales target.

The event was infused with "family culture" throughout. After the wedding ceremony of the daughter of the Xing family, Shandong JuHuan showcased its 33-year development journey through a stunning corporate promotional video: from the brand's establishment in 1992 to its relocation to Linyi in 2013, achieving industrial takeoff, it has now become a leading enterprise in the adhesive industry with its own patented technology and products exported to over 120 countries.

Chairman's Speech

Chairman Xing Zefeng emphasized in his speech that Shandong JuHuan will continue to deepen its "Green Manufacturing + Global Service" dual-core strategy, aiming to become a benchmark enterprise in the global building materials industry. This year, the company will invest tens of millions to build a complete laboratory and comprehensively upgrade its R&D capabilities. It has set a sales target of 1.2 billion for 2025.

Policy Interpretation by General Manager Li Bin

General Manager Li Bin on-site interpreted the implementation of the "Green Manufacturing + Global Service" dual-core strategy: domestically, it will continue to deepen the "Thousand Cities, Ten Thousand Stores" plan; internationally, it will focus on breaking into emerging markets such as South America, Southeast Asia, and the Middle East.

The Grand Moment of "JuHuan 2025 · 100 Vehicles as a Gift"

Five Annual Benchmark Awards

The event was filled with excitement: 62 partners from the entire industrial chain, including building materials, hardware, and decoration, received the "Happy Express" to boost their business. Five strategic partners, including Liu Zhenping from Ji'an and Liu Guozhu from Dalian, won the annual benchmark awards. Among them, Jia Liudong from Zhoukou won the Best Cooperation Award with a 100% brand loyalty to JuHuan.

The Two Xing Chairmen Jointly Toast

The appreciation banquet ingeniously combined traditional wedding banquet etiquette with modern business culture. The two Xing chairmen jointly toasted, presenting the "Heart-to-Heart Wine" to honor the spirit of hard work and cooperation, vividly embodying the concept of "a community of destiny between manufacturers and customers".

Programs and Drawings

When the festive red ribbons and the blueprint of the market interwove, this unique double joy ceremony not only demonstrated the business philosophy of "Business is like Family", but also with 62 vehicle keys as gifts and a 1.2 billion sales target, it sounded the clarion call for traditional manufacturing enterprises to "break boundaries with technology and win with adhesion". As Chairman Xing Zefeng said, "The best betrothal gift is trust, and the most beautiful vow is win-win." This grand event, blending family warmth with business wisdom, sees Shandong JuHuan and its partners jointly writing a new chapter in China's adhesive industry.